Client
Nivea
Overview
NIVEA’s launch of their Hydra Skin Effect range was set up to talk to a new kind of women: self-determined women who believe in their own ability to drive action – for themselves and in business.
Client
Nivea
Industry
Cosmetic
Service
Digital Creative Direction
Art Direction
Motion Design
Digital Strategy Support
The Challenge
Creating a new campaign approach that touches the hearts of the new target group with credible authenticity.
The Solution
To communicate with credible authenticity and build on the “activating potential” of hyaluronic skincare, we teamed up for a NIVEA premiere: Lea-Sophie Cramer, Cloudy Zakrocki and Aneta Wator. To ensure that this campaign does not remain superficial, but becomes authentic and tangible and goes beyond beauty, we have given the entrepreneurs a platform on which they can share their values and ideas with the end customers and thereby spark conversations. In order for the campaign concept to be truly successful, the focus was placed on the digital channels - this was where customers could best be reached and interact with the campaign and the entrepreneurs.
The Result
Successfully launched the new product within the target audience, creating immediate relevance and traction. Strategic use of testimonials added credibility and cultural legitimacy – ensuring sustained engagement and continued brand conversation beyond launch.
