Driven by purpose
Driven by purpose
defined by precision
defined by precision
Experienced Creative Director & Team Lead
CREATIVE DIRECTION FOR PREMIUM BRANDS
who am i
I’m Jürn – a Creative Director, Digital Strategist and Consultant with 25+ years of experience turning bold brand visions into immersive digital realities. My work lives at the intersection of strategy, aesthetics and innovation – whether I’m leading global campaigns, developing digital ecosystems or designing brand-defining experiences.
From luxury to lifestyle, from AI to no-code: I thrive in spaces where craft meets concept, where tech empowers emotion, and where brands aim higher. I’ve led international teams, guided digital transformations, and helped iconic names reshape their identity in a fast-moving world.
I don’t just build websites or campaigns – I build relevance.
Always human, always intentional, always ahead.
999+
Completed Projects
999+
Completed Projects
999+
Completed Projects
999+
Completed Projects
50+
Happy Clients
50+
Happy Clients
50+
Happy Clients
50+
Happy Clients
25+
Years of Experience
25+
Years of Experience
25+
Years of Experience
25+
Years of Experience
EXCPERIENCE
MY CAREER JOURNEY
Mar 2025 - Present
oktopods
Executive Creative Director
Commenced my professional journey at Creative Minds Agency, where I cultivated my skills as a Graphic Designer. Played a pivotal role in creating visual assets and establishing a strong foundation in digital design.
Mar 2025 - Present
oktopods
Executive Creative Director
Commenced my professional journey at Creative Minds Agency, where I cultivated my skills as a Graphic Designer. Played a pivotal role in creating visual assets and establishing a strong foundation in digital design.
Mar 2025 - Present
oktopods
Executive Creative Director
Commenced my professional journey at Creative Minds Agency, where I cultivated my skills as a Graphic Designer. Played a pivotal role in creating visual assets and establishing a strong foundation in digital design.
Mar 2025 - Present
oktopods
Executive Creative Director
Commenced my professional journey at Creative Minds Agency, where I cultivated my skills as a Graphic Designer. Played a pivotal role in creating visual assets and establishing a strong foundation in digital design.
Dec 2022 - Feb 2025
The MARCOM Engine
Creative Director
Team Lead (8 Art Directors) and Creative Direction of global digital product and brand communication for BMW and Mini. Developed and implemented global guidelines, introduced a new CMS, and spearheaded digital transformation. Coordinated transformation of image and video language, storytelling, and UX design. Led and developed a creative team, ensured budget compliance, and acquired new business. Accountable for change management, project management, and stakeholder communication. Responsible for brand compliance, quality assurance, and leading cross-channel campaigns.
Dec 2022 - Feb 2025
The MARCOM Engine
Creative Director
Team Lead (8 Art Directors) and Creative Direction of global digital product and brand communication for BMW and Mini. Developed and implemented global guidelines, introduced a new CMS, and spearheaded digital transformation. Coordinated transformation of image and video language, storytelling, and UX design. Led and developed a creative team, ensured budget compliance, and acquired new business. Accountable for change management, project management, and stakeholder communication. Responsible for brand compliance, quality assurance, and leading cross-channel campaigns.
Dec 2022 - Feb 2025
The MARCOM Engine
Creative Director
Team Lead (8 Art Directors) and Creative Direction of global digital product and brand communication for BMW and Mini. Developed and implemented global guidelines, introduced a new CMS, and spearheaded digital transformation. Coordinated transformation of image and video language, storytelling, and UX design. Led and developed a creative team, ensured budget compliance, and acquired new business. Accountable for change management, project management, and stakeholder communication. Responsible for brand compliance, quality assurance, and leading cross-channel campaigns.
Dec 2022 - Feb 2025
The MARCOM Engine
Creative Director
Team Lead (8 Art Directors) and Creative Direction of global digital product and brand communication for BMW and Mini. Developed and implemented global guidelines, introduced a new CMS, and spearheaded digital transformation. Coordinated transformation of image and video language, storytelling, and UX design. Led and developed a creative team, ensured budget compliance, and acquired new business. Accountable for change management, project management, and stakeholder communication. Responsible for brand compliance, quality assurance, and leading cross-channel campaigns.
Oct 2012 – Nov 2022
Faculty of Creative Industries
Interims Head of Faculty of Arts
Set-up of a new site & lead of the new location in Hamburg of an industry-oriented design faculty with 5 different design programmes: International Foundation Design & Arts, BA (Hons) Animation, BA (Hons) Illustration, BA (Hons) Graphic Design & MA Visual Communication. Development of a corporate vision & academic formats with a high quality standard and market impact. Academic Team Lead of 4 lecturers.
Oct 2012 – Nov 2022
Faculty of Creative Industries
Interims Head of Faculty of Arts
Set-up of a new site & lead of the new location in Hamburg of an industry-oriented design faculty with 5 different design programmes: International Foundation Design & Arts, BA (Hons) Animation, BA (Hons) Illustration, BA (Hons) Graphic Design & MA Visual Communication. Development of a corporate vision & academic formats with a high quality standard and market impact. Academic Team Lead of 4 lecturers.
Oct 2012 – Nov 2022
Faculty of Creative Industries
Interims Head of Faculty of Arts
Set-up of a new site & lead of the new location in Hamburg of an industry-oriented design faculty with 5 different design programmes: International Foundation Design & Arts, BA (Hons) Animation, BA (Hons) Illustration, BA (Hons) Graphic Design & MA Visual Communication. Development of a corporate vision & academic formats with a high quality standard and market impact. Academic Team Lead of 4 lecturers.
Oct 2012 – Nov 2022
Fac. of Creative Ind.
Interims Head of Faculty of Arts
Set-up of a new site & lead of the new location in Hamburg of an industry-oriented design faculty with 5 different design programmes: International Foundation Design & Arts, BA (Hons) Animation, BA (Hons) Illustration, BA (Hons) Graphic Design & MA Visual Communication. Development of a corporate vision & academic formats with a high quality standard and market impact. Academic Team Lead of 4 lecturers.
Oct 2018 – Sept 2021
Select World
Graphic Designer
Set-up and leadership of the digital department in Hamburg with full disciplinary responsibility for a cross-functional team of 5 creatives and 3 account managers. Established a new location in Geneva, including team recruitment, onboarding, and operational setup. Oversaw the strategic and creative direction of high-profile international campaigns – including the full digital rebranding of Douglas, as well as campaigns for Acqua di Parma, Douglas, Miele, and Coty. Led digital production processes across social media, web, e-commerce and content creation. Provided creative mentorship and training, ensuring both premium output and continuous team development. Responsible for aligning brand strategy, creative excellence and performance across global markets.
Oct 2018 – Sept 2021
Select World
Graphic Designer
Set-up and leadership of the digital department in Hamburg with full disciplinary responsibility for a cross-functional team of 5 creatives and 3 account managers. Established a new location in Geneva, including team recruitment, onboarding, and operational setup. Oversaw the strategic and creative direction of high-profile international campaigns – including the full digital rebranding of Douglas, as well as campaigns for Acqua di Parma, Douglas, Miele, and Coty. Led digital production processes across social media, web, e-commerce and content creation. Provided creative mentorship and training, ensuring both premium output and continuous team development. Responsible for aligning brand strategy, creative excellence and performance across global markets.
Oct 2018 – Sept 2021
Select World
Graphic Designer
Set-up and leadership of the digital department in Hamburg with full disciplinary responsibility for a cross-functional team of 5 creatives and 3 account managers. Established a new location in Geneva, including team recruitment, onboarding, and operational setup. Oversaw the strategic and creative direction of high-profile international campaigns – including the full digital rebranding of Douglas, as well as campaigns for Acqua di Parma, Douglas, Miele, and Coty. Led digital production processes across social media, web, e-commerce and content creation. Provided creative mentorship and training, ensuring both premium output and continuous team development. Responsible for aligning brand strategy, creative excellence and performance across global markets.
Oct 2018 – Sept 2021
Select World
Head of Interactive
Set-up & lead of the digital department (disciplinary responsibility for 5 creatives and 3 account team members) in Hamburg, set-up of a new location in Geneva, employee training & mentorship, international brand development, digital production, social media campaigns.
Jan 2015 – Sept 2018
Creative Director
Freelance
Strategy, concept, and execution of global online & offline campaigns for clients across beauty, lifestyle, pharma, healthcare, automotive and tech. Delivered high-end digital solutions – from apps and websites to social media activations, B2B communication, and motion design. Responsible for UX, creative prototyping, and leading cross-functional teams.
Jan 2015 – Sept 2018
Creative Director
Freelance
Strategy, concept, and execution of global online & offline campaigns for clients across beauty, lifestyle, pharma, healthcare, automotive and tech. Delivered high-end digital solutions – from apps and websites to social media activations, B2B communication, and motion design. Responsible for UX, creative prototyping, and leading cross-functional teams.
Jan 2015 – Sept 2018
Creative Director
Freelance
Strategy, concept, and execution of global online & offline campaigns for clients across beauty, lifestyle, pharma, healthcare, automotive and tech. Delivered high-end digital solutions – from apps and websites to social media activations, B2B communication, and motion design. Responsible for UX, creative prototyping, and leading cross-functional teams.
Jan 2015 – Sept 2018
Creative Director
Freelance
Strategy, concept, and execution of global online & offline campaigns for clients across beauty, lifestyle, pharma, healthcare, automotive and tech. Delivered high-end digital solutions – from apps and websites to social media activations, B2B communication, and motion design. Responsible for UX, creative prototyping, and leading cross-functional teams.
Jan 2013 – Dec 2014
P/A – UDG
Art Director Digital
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Jan 2013 – Dec 2014
P/A – UDG
Art Director Digital
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Jan 2013 – Dec 2014
P/A – UDG
Art Director Digital
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Jan 2013 – Dec 2014
P/A – UDG
Art Director Digital
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Aug 2011 – Oct 2012
Generation Digitale
Art Director Interaction Design
Responsible for interaction and UX design, visual concepts, and frontend development. Led creative execution in Flash, ActionScript, HTML, CSS, and JavaScript, with a focus on engaging digital storytelling. Developed CMS-based platforms and dynamic content formats for premium brands.
Aug 2011 – Oct 2012
Generation Digitale
Art Director Interaction Design
Responsible for interaction and UX design, visual concepts, and frontend development. Led creative execution in Flash, ActionScript, HTML, CSS, and JavaScript, with a focus on engaging digital storytelling. Developed CMS-based platforms and dynamic content formats for premium brands.
Aug 2011 – Oct 2012
Generation Digitale
Art Director Interaction Design
Responsible for interaction and UX design, visual concepts, and frontend development. Led creative execution in Flash, ActionScript, HTML, CSS, and JavaScript, with a focus on engaging digital storytelling. Developed CMS-based platforms and dynamic content formats for premium brands.
Aug 2011 – Oct 2012
Generation Digitale
UI / UX Designer
Responsible for interaction and UX design, visual concepts, and frontend development. Led creative execution in Flash, ActionScript, HTML, CSS, and JavaScript, with a focus on engaging digital storytelling. Developed CMS-based platforms and dynamic content formats for premium brands.
May 2010 – Jul 2011
Davies Meyer
Junior Art Director
Concept and production of digital campaigns and social media formats for major clients. Hands-on work in frontend development and motion design. Conducted employee trainings in digital retouching and development workflows.
May 2010 – Jul 2011
Davies Meyer
Junior Art Director
Concept and production of digital campaigns and social media formats for major clients. Hands-on work in frontend development and motion design. Conducted employee trainings in digital retouching and development workflows.
May 2010 – Jul 2011
Davies Meyer
Junior Art Director
Concept and production of digital campaigns and social media formats for major clients. Hands-on work in frontend development and motion design. Conducted employee trainings in digital retouching and development workflows.
May 2010 – Jul 2011
Davies Meyer
Junior Art Director
Concept and production of digital campaigns and social media formats for major clients. Hands-on work in frontend development and motion design. Conducted employee trainings in digital retouching and development workflows.
Aug 2009 – Apr 2010
Photographer & Retoucher
Freelance
Specialised in beauty, fashion, and portrait photography. Delivered high-end retouching, post-production, and compositing for commercial and editorial use.
Aug 2009 – Apr 2010
Photographer & Retoucher
Freelance
Specialised in beauty, fashion, and portrait photography. Delivered high-end retouching, post-production, and compositing for commercial and editorial use.
Aug 2009 – Apr 2010
Photographer & Retoucher
Freelance
Specialised in beauty, fashion, and portrait photography. Delivered high-end retouching, post-production, and compositing for commercial and editorial use.
Aug 2009 – Apr 2010
Photographer
Freelance
Specialised in beauty, fashion, and portrait photography. Delivered high-end retouching, post-production, and compositing for commercial and editorial use.
Aug 2000 – Apr 2010
Creative Developer
Freelance
Front-end development of e-learnings, online shops, banner campaigns, and Flash-based microsites. Delivered design-to-code implementation with strong focus on performance, usability, and visual impact.
Aug 2000 – Apr 2010
Creative Developer
Freelance
Front-end development of e-learnings, online shops, banner campaigns, and Flash-based microsites. Delivered design-to-code implementation with strong focus on performance, usability, and visual impact.
Aug 2000 – Apr 2010
Creative Developer
Freelance
Front-end development of e-learnings, online shops, banner campaigns, and Flash-based microsites. Delivered design-to-code implementation with strong focus on performance, usability, and visual impact.
Aug 2000 – Apr 2010
Creative Developer
Freelance
Front-end development of e-learnings, online shops, banner campaigns, and Flash-based microsites. Delivered design-to-code implementation with strong focus on performance, usability, and visual impact.
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