Moin, my name is

Jürn Hocke

and I am a Creative Director, Experience Designer and Technology-Geek from Hamburg.

Elevator Pitch

  • Name: Jürn Hocke
  • Role: Creative Director digital/interactive
  • Focus: digital & interactive experiences
  • Experience: 23+ years
  • Clients: Agencies & Companies
  • Areas of Operation: Hamburg & Berlin
  • Email:

For more than 23 years I have been a creative force in the digital environment. Starting as a frontend developer, then turning into a creative.

As a Creative Director, my goal is to lead my team to create unique (interactive) solutions and experiences with fun and a twist, and to keep pushing the boundaries of what’s possible.

Too often these days, you see brands that are literally overrun by digital transformation – something that doesn’t have to be. Brands should proactively shape the digital transformation themselves – and with the symbiosis of technology, conception and creativity, I’m the perfect partner for that.


  • Januar 2015 - heute

    Creative Director digital / interactive


    Since 2015, I have been supporting companies and agencies in the execution of digital & interactive projects as well as in setting up digital agile workflows and processes.

  • Oktober 2018 - September 2021

    Head of interactive

    Select World

    From October 2018 to September 2021, I was co-responsible for building and leading a digital team and the corresponding digital shift of Select World. I managed international digital & socialmedia campaigns of big premium brands like Douglas, Miele, Acqua die Parma, Seb Man, Nivea, Wella, etc.

  • April 2016 - Dezember 2021

    Lecturer for digital campaigns & digital thinking

    HTK - Akademie für Gestaltung Hamburg Altona

    I pass on my digital know-how to the next generation of creatives. I prepare them for the demands of the digital world.

  • Januar 2013 - Dezember 2014

    Art Director digital

    Kmf Werbung / UDG

    Through my talents as an all-rounder (creative & technical conception, design, video production, programming), projects could be perfectly implemented and customers accompanied into a secure digital future. My analytical-technical thinking has found a home here in my love for processes.

  • August 2011 - Oktober 2012

    Art Director Interaction Design

    Generation Digitale

    I was able to really live out my love of digital technologies here. Whether it was (at the time) groundbreaking HTML5 video players or interactive kiosk systems at the POS. Here I was able to draw on the full potential.

  • May 2010 - Juli 2011

    jun. Art Director

    Davies Meyer GmbH

    Already in my first agency it became apparent that the "corset" of the art director was too narrow for me. In addition to design, I also took care of the technical conception & implementation of campaigns. From the simplest little AR gimmicks to high-engagement games on clients' websites.

  • September 2003 - Juli 2009

    Dipl. Designer multimedia | virtual reality design

    Burg Giebichenstein, University of Art & Design Halle

    My fascination with new and forward-looking technologies extended not only to technology, but also to the visual - and so I decided to study design in precisely this area. Today - almost 15 years later - these fundamentals are more relevant than ever. AR, MR and VR are finally conquering the consumer market.

  • Mai 2003 - April 2010

    Freelance Designer

    Wieprich Werbeagentur, Spirit Link GmbH

    Very early came the desire not only to work "behind the scenes", but also to design what was output on end devices. So I accompanied several agencies as a freelance designer during my design studies.

  • August 2000 - Juli 2004

    Freelance Frontend-Developer

    Softwarehaus Ruppach GmbH, Selog GmbH, Prologa GmbH

    The dotcom hype didn't pass me by either, and so I spent 4 years helping to develop WebApps at various companies (at that time they were simply called "Web 2.0"). I experienced and survived the big crash back then.

  • September 2000 - September 2003

    Computer science studies

    Martin-Luther University Halle/Wittenberg

    Apprenticeship as a computer scientist was not enough for me - I wanted to know what "holds the digital world together at its core" and plunged into the study of theoretical computer science.

  • September 1998 - Juni 2000

    IT specialist for application development

    nutzwerk GmbH

    When starting out in the digital world, I chose my passion - frontend development. Here the foundation was laid for my curiosity for new technologies, which continues to this day.



Workshops and ongoing support in expanding operational expertise in digitalization.

Creative Direction & Teamlead

I am building and leading digital creative teams and support in both technological & creative concept, as well as visual communication.

Transfer of knowledge

Workshops and ongoing mentoring in various areas of the creative and technological agency’s day-to-day operations.

Workflow consulting

Analysis and consulting to improve team and organizational structures in the context of digital transformation and agility.

Technological consulting

Analysis of the technological status quo and advice on future-proof positioning.

digital brand management

Planning and support for the digital transformation and digital leadership of brands.

My Clients

Get in touch

Hoheluftchaussee 153
20253 Hamburg

0176 28945895